Having functioned successfully as a mail order operation for the first two years, Ruth Owades and executive management would like to reassess C&C’s options for growing the business. Problem Statement: Promotion as a Growth Strategy As a result, C&C’s customers received flowers that were fresher than the competitors’ by as many as seven to ten days and lasted longer. C&C substantially reduced the time it took to deliver flowers from growers to consumers from one to two weeks to one to two days after cutting. Since flowers varied in their perishability and their quality deteriorated steadily from the time of picking, efficient packaging and distribution are paramount to the flower industry. Spring 2014, 6301-502 Marketing ManagementĬalyx and Corolla (C&C) pioneered an innovative concept of selling high quality flowers directly from the growers to the consumers through FEDEX, eliminating distributors and wholesalers from the supply chain.
0 Comments
Leave a Reply. |